AO2 is a Proud Official Partner of GS1 US

Do you need updated or additional product identifiers? As a GS1 US Channel Partner Program, AO2 Management is now a source for you to obtain your GTINs!

What is a GTIN and why do I need one?

A GTIN is a unique identifier for trade items, used globally to identify products. It is essential for listing products on major eCommerce platforms, managing inventory, and ensuring smooth operations across supply chains.

What does this mean for you as an eCommerce Business?

The benefits of this partnership for our clients and followers include:

  • Ability to grow and scale using verifiable GS1 product identification numbers.
  • Meet retailer and marketplace requirements for barcoding and fulfillment. Sell yourproducts with Amazon, Walmart, and other retailers with a globally accepted UPC barcode from GS1 US.
  • Avoid issues associated with non-GS1 identifiers that cannot be verified or do not matchyour company’s name.
  • Support regulatory requirements.

Two options for getting GTINs

GTINs are used in marketplace product listings and to create UPC barcodes for labeling your products. If you’re wondering how to get a GTIN for Amazon, look no further! You can get a single GTIN if you’re just getting started or a GS1 Company Prefix if you have multiple products.

1

Single GTIN

A single GS1 US GTIN is a great starter option to quickly list a few products. This can be licensed for a one-time fee of $30.

2

GS1 US Company Prefix

The prefix is designed to support your company's growth strategy. You get multiple barcodes, with the ability to create coupons and higher levels of packaging like a case or pallet. You can also identify locations. The prefix is part of every barcode you create and links your company to your products in the marketplace. You'll pay for a GS1 US membership based on how many barcodes you need, then pay an annual renewal fee.

What is the process for registering my GTINs?

After purchasing GTINs from GS1 US, you will need to register them with the specific details of each product, including product name, description, and other relevant attributes. This helps ensure accurate product identification in the global marketplace.

Need a starter guide?

When to Use SKUs, GTINs, and UPCs

Find out when and where to use these product identifiers.

Single GTIN or Prefix?

Determine the best fit for your Amazon business.

Prevent Common Listing Issues

Learn how to avoid common pitfalls when adding your product listings to Amazon.

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Enhance Your Business Operations With AO2

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Frequently Asked Questions

Why should I buy a barcode from AO2?

AO2 is an official partner of GS1 US. You're licensing the GTIN from GS1, but we're making it easier for you by offering direct access with hands-on guidance! You should only ever license your GTINs through GS1 or an approved partner. Third-party resellers may offer inauthentic or already-used codes.

What are the different types of GTINs?

GTINs come in various formats: GTIN-12 (UPC), GTIN-13 (EAN), GTIN-14, and GTIN-8. The type depends on the product and region. For example, UPCs are common in North America, while EANs are widely used internationally.

What is the process for registering my GTINs?

After purchasing GTINs from GS1, you will need to register them with the specific details of each product, including product name, description, and other relevant attributes. This helps ensure accurate product identification in the global marketplace.

Are there any specific requirements for listing
products on platforms like Amazon or Walmart?

Yes, platforms like Amazon and Walmart have specific requirements for GTINs. For example, Amazon often requires a GTIN (UPC, EAN, etc.) to list products, and they check the validity of these numbers through GS1. If you have existing GTINs you need to validate, AO2 can help, contact us today!

What if my product does not have a GTIN?

Sellers can apply for an exemption on platforms like Amazon for products without a GTIN, but this is typically more challenging and time-consuming. It’s generally easier to obtain a GTIN from GS1.