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Frequently asked questions about our services

FAQ

Are you looking for answers to our clients' most frequently asked questions? Here they are.

Why Amazon Advertising?

Amazon is one of the largest digital platforms in our current era with 310 million active Amazon accounts globally, 90 million of which are Amazon Prime members with an average spend of $1,300 annually. Approximately, 220 million non-Primemembers spend an average of $700.

Active customer accounts, which are unique email addresses, represent accounts that have placed an order during the preceding twelve-month period. Source: Q1 2021earnings release.

Is Amazon Advertising worth it?

The quality, brand-safeenvironment that advertisers want
Reducing the turnover salescycle
Improving sales history andoverall product visibility

55% of internet users directly start their shopping journey on Amazon, you have the maximum advantage of brand relevance and conversion when customers view your product first among the competition. Customers come to Amazon as opposed to other sights for a trusted environment and reliability.

How does Amazon Advertising work?

Amazon advertising is based off a cost per click model. Simply, you pay for clicks rather than impressions. If you are one of the sellers on the page your advertising will only work if you win the Buy Box, the feature that allows a customer to checkout with 1 click.

Pro Insight: On Amazon you can align your targets with your goals, e.g. yourAdvertising Cost of Sales (ACoS) can be your metric of success if you're set on driving more sales.

Will Amazon disrupt the advertising ecosystem?

Amazon’s growth is rapid and threatens rivals such as Facebook and Google. Now being the number #3 advertising platform, Amazon ad revenue is set to grow to $40 billion by 2023. We can see this happening as some brands are already shifting up to 60% of their budget to Amazon.

How can I determine how Amazon is best for my business? Reach out! Chat with our leading Amazon experts that provide free consultation and give a tailored strategy based on your business needs and goals.