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In 2022, Amazon vastly improved their platform and offerings, maintaining their position as the #1 online store in the world. From brand new advertising options to a rebuilt Multi-Channel Fulfillment program, here's a look at the top highlights and takeaways of 2022:
New Advertising Capabilities: Amazon has improved Sponsored Display capabilities to nearly match DSP, giving all Sellers the ability to utilize Amazon's off-platform network to target new and existing customers. In addition, Sponsored Display campaigns gain video campaign types for the first time.
Prime Day 2X: With the addition of Prime Early Access in October of this year, Amazon gave Sellers an additional opportunity to maximize Q3 sales after a successful Prime Day event in July.
Amazon's Assistance in Ukraine: Amazon’s Cloud Computing Service (AWS) collaborated with Ukrainian IT organizations to fend off cyber attacks and deliver real time information for those affected by war.
Buy With Prime: Sellers can now fulfill DTC orders with the benefits of 2 day shipping and hassle-free customer service. Reach out to our team here for a referral!
Restock Limit Cuts: Due to unforeseen circumstances with warehouses, staffing and more, Amazon reduced FBA restock limits by up to 70% in Q4.
Amazon + AMEX: Amazon is now offering 5% cash back on advertising expenses and all business purchases thru the Amazon American Express card. That's an easy 5% ACOS improvement! Contact us here for more information!
A+ Premium Content: A+ content reaches new heights with detailed and engaging features to entice customers and elevate your brand story. Add videos, scroll points, and much more if your brand is eligible for the program.
New FBA Selection: Amazon now offers a monthly rebate of 5% on sales of eligible new-to-FBA Parent ASINs. Free monthly storage, removals, and return processing are all included for eligible new-to-FBA parent ASINs.
Video Auto-Play: In alignment with iOS 14 updates across platforms, Amazon is auto-playing organic and paid video content in search results, leading to higher conversions for both Brand and Display video ads.
New Climate Pledge Friendly Certifications: Amazon has expanded the Climate Pledge Friendly program and listing badge to include BIFMA Level, TCO, WaterSense and more. Let our team know if you need help with the application here!
